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Packaging is crucial to earn premium buyers

Posted On: Jun-30-2017  By: Ronan Lee

Packaging is crucial to earn premium buyers

For the purpose of purchase, one of the best things to engage the attention and interest of buyers is the product packaging. In this span of time where businesses are paying more attention on the buying behavior of customers, packaging has achieved importance as one can discover 80% of the product information on the box. 

History of packaging

Being an age old practice, packaging now seems to take a very advance turn via use of latest machinery in production and advanced printing methods. Some of the most commonly applied methods include; state of art digital, offset and onscreen. Other than providing protection, it now focuses more on appealing the audience at large. Until the dawn of custom packaging boxes designs, packaging had never been so enchanting and crucial. Lack of competition made manufacturers and buyers make use of plain packaging boxes which seems so rare in today’s era of information.

Importance of custom boxes

Considering the buying behavior of customers, it has been discovered that the items packaged within custom packaging solutions are more valuable when compared to ordinary packaging boxes. Custom box is not just about the packaging, but the presentation. It helps businesses grow successfully, thereby creating a long-lasting impression towards the audience in the targeted niche. 

Along with offering extra- protection to the fragile items packaged, these boxes are best for the purpose of displaying on the shelves, especially when the chosen finishing option is window pane.  It allows the onlookers to view the product from outside the box (preventing any kind of mess with the product). 

Buying decision of the consumers become simple and quick as the box carries crucial details and how to use the product. For example, nutritional information on the back of edible items packaging is worthy for it being sold- out.

Customized boxes- free promotional package

Show casing is also one of the parts of consumer behavior, i.e. they are more likely to share their experience of purchasing on social media platforms that then offers an advantage of free promotional campaign. This then increases the chances of greater product sale in the nearby future.

Having a logo printed or glued on the face of the box allows the major audience in the targeted niche to recognize the brand. This means that the use of customized packaging solution helps leaving an ever- lasting impression towards the buyer. 

Grab the right packaging box!

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