Top 10 Business-Boosting Techniques in the Custom Packaging Field
- Post by: Jeff
- Created Date: Wed, Oct 27, 2021
Attractive presentation boxes create a strong psychical and psychological connection with the customers. Most of the time, customers decide either they are buying the product or not after seeing the packaging. Quality packaging can increase the sale. It is possible to get stunning packaging boxes for this you have to consider some techniques by which you can get unique and attractive custom boxes.
Choose the Right Packaging Material
The packaging consists of three types of layers.
The first thing that customers see is the outer layer. It is the box in which you place your product. Or it also might be the shopping bag.
It might be a Kraft paper or tissue in which you wrap your product to save them from scratches or other damage. Or it might be a sealed bag to protect the product and keep it fresh.
People think of the actual packaging, i.e., a label on the product, a tag on the clothes, a candy wrapper, etc.
The packaging manufacturing companies use three types of packaging material: cardboard, corrugated, and Kraft paper. It is up to the product need which material suits the product. If you want to make it stronger, you can increase the layers of these materials. Always choose sturdy and durable material. People mostly associate the quality of the packaging with the product quality. They do not like to purchase products with fragile packaging. It might leave a negative impression on them. So, quality packaging helps a lot to increase the sale and boost up the business.
Choose the Right Design and According to Product Need
There are a great variety of packaging designs available in the market. Choosing the exact style from immense variety is confusing. Always try to select the suitable box style and size. The vital function of the packaging is the protection of the product. So, if you use a small box or extra-large boxes compared to your product, it might damage it. The size of the box should be precise. And the style also affects a lot, and you should choose what is best for your product. Some packages like tray and sleeve boxes can be used for every type of product, either you want to pack a luxury watch or a bakery item. But not every style can be used for every product. Make the selection of the boxes with care.
Select the Right Printing Technique
Printing is not that factor that you can ignore. Before manufacturing, it should be decided what kind of printing technology or design you want to use for your product packaging boxes. You can choose from different printing techniques like:
- 2D, 3D printing
- Digital printing
- Offset printing
- Screen printing
Use any printing that suits your brand.
Select the sensible color scheme for the custom boxes. Suppose, if you are using dull and light colors for the product that needs bright and dark colors, it makes the product packaging awkward, and the customer might leave it and go to the next store. Colors should be according to the brand and product requirements.
Branding and Marketing by Printing Brand Elements
The next step after selecting the material, design, and printing style is the proper branding. It is the more crucial and essential part of a brand advertisement. Printing your brand name and logo or any other brand slogan on the packaging helps introduce your brand to the market. Using Custom packaging for brand advertising is the best and cheap way. Branding is necessary to enhance the sale. People are very much conscious about the product that which brand they are using.
Make it Simple but Creative
Do not use too many designs in the single packaging. Keep your packaging creative but straightforward. Try to make your packaging unique that can attract people just at first glance. You do not need to follow your competitors ideas. Try to set your standard and let the other brands copy you.
Make Typography Easily Understandable:
Use the text style that can be easily communicative. For typography, many printing techniques can be used to make the packaging alluring, and people can easily recognize it among the other products.
- Raised ink
- Silver and gold foiling
Choose any style of typography, but it should suit your brand.
Print Product Detail on the Packaging
Printing the product details on the Presentation boxes will enhance the product's value, and people will trust you. You can publish the product specifications, ingredients, expiration date, etc., on the packaging that will give a professional look to your packaging, and people take it as a reliable and trusted brand.
Embellish it With Accessories
Adding some accessories to the packaging can make it more tempting, and people will attract and force them to buy the product. You can add window die-cut, ribbons, and insertion. These all features can increase the worth of your product and will give a boost to your brand. Besides these, you can also use miniatures and pictures.
Make it Cost-effective
Now comes the most important part that affects the sale. Try to keep your product affordable so that more people can buy it. Companies already spend lots of money on the product, so using expensive packaging can make their product out of reach to many customers. So, try to make it economical for the customers if you want to enhance your brand.
To achieve all the features mentioned above for proper branding, you need to consult with a well-reputed customizing company. iCustom boxes are the most trustworthy place in the market. If you are looking for premium quality Game boxes, you can come to us because we have a team of expert designers, printers, and manufacturers who help you make stunning and innovative presentation boxes to present your product in the market and boost your brand.